How it works
A structured process,
every time.
No vague timelines. No black-box delivery. Every phase is defined, reviewed, and signed off before the next one starts.
Scope before cost
I don't quote until the scope is clear. No 'estimate' that doubles when reality hits.
Defined review points
Every phase has a structured review. You're not surprised by a finished product at the end.
Content-first design
Design is built around your actual content and structure, not placeholders replaced later.
No launch-and-disappear
Handover includes documentation and a walkthrough so you can manage the site going forward.
Phase by phase
Discovery & Brief
Week 1
I start with a detailed intake form that covers your business, your audience, your goals, and your requirements. This becomes the project brief: a living document that defines what is being built and why.
Your role
Fill in the brief form. Answer follow-up questions. Approve the scope.
Outputs
- Completed project brief
- Defined sitemap and page list
- Agreed functional tools scope
- Timeline and milestone schedule
Design
Weeks 2–3
Wireframes and visual designs are built before development starts. You review and approve each layer. Nothing moves to build until design is signed off.
Your role
Review designs. Give structured feedback. Approve before build begins.
Outputs
- Wireframes / structural layouts
- Visual design comps (desktop + mobile)
- Typography and color sign-off
- Component library preview
Development
Weeks 3–6
Pages are built in priority order across defined phases. You get access to a staging environment early so you can review as the site comes together.
Your role
Review the staging build. Supply final content. Confirm functional flows.
Outputs
- Staging environment access
- Page-by-page build delivery
- Functional tools implemented
- CMS wired up and tested
QA & Launch
Week 6–8
Final pass covering responsiveness, accessibility, SEO, and functional testing. Once approved, the site goes to production with DNS handover support.
Your role
Final review and sign-off. DNS access for handover.
Outputs
- Responsiveness audit (mobile/tablet/desktop)
- Accessibility and performance check
- SEO: sitemap, meta, robots.txt
- Production deployment
- Handover documentation
Start with a brief.
Fill in the project form and I'll come back with a scoped proposal and timeline. You decide what happens after that.